E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience

Wikipedia

1 – How to …

2 -Email VS Social Media ?

Nielsen Study, August 2010 :

Winners : Social Networks and Online Games … and Email. On Mobile Internet Activities, it’s different :

the dominance of email activity on mobile devices continue with an increase from 37.4 percent to 41.6 percent of U.S. mobile Internet time.

3 – Don’t forget !

Links :

Hot or Not, email marketing vs social media

Email Marketing is still important