Something happened to Google over the last few years. Perhaps it's just me, but within certain clusters of individuals and certain groups, Google seems to have gone from doing no evil to being the bad guy. This transformation hasn't really hit the Google search masses. However, marketers and advertisers -- as well as government agencies -- often don't feel as warmly toward Google as they have in the past. There's a growing discomfort with Google and a heightened awareness of its position in the Internet information ecosystem.