Kickstarter’s potential to fund small and large scale businesses has helped many businesses find financial backing but no other project has received the massive support as the crowdfunding site’s project, ‘Nano watch kits,’ that is designed to turn your iPod Nano into an iPod Nano Watch.
In just 30 days of its launch, the new Kickstarter project that created the TikTok and LunaTik watch kits of iPod Nano has found itself to be their most successful venture of all time amassing $941,648 – almost 63 times that of the initial goal of $15,000. The project already has 13,511 supporters and has found its way in Kickstarter’s Hall of Fame, where the most successful projects earn a place in its gallery.
Recognizing the potential of the project, crowdfunders from around the world have pledged support to Scott Wilson’s project that will help nano ipod owners wear their iPod Nanos on their wrists soon. Wilson’s kits include two variations – the TikTok, with its snap-in design and the LunaTik, that can effectively replace your wrist watch. Wilson’s approach is in fact becoming a strategic business model as several other companies have also come up with their own iPod Nano watch kits.
The unprecedented success of the project has resulted in Wilson ramping production orders at the Chinese factories. Meanwhile he continues to stir interest in his project with timely updates, video presentations of his visit to China and a dedicated website for his watch kits.
Aspiring entrepreneurs have plenty to learn from Wilson. For starters – recognizing market opportunity when it stares you in the face, knowing the right place to woo investors, and keeping all stakeholders involved in your project from its inception to production and to timely delivery of the product.