Chris Brogan, who continues to dazzle us with his thoughtful and helpful social media blog posts (I recommend subscribing to him) lists out “50 Ways Marketers Can use Social Media to Improve Their Marketing“.

In twitter, Jon Burg suggests the lists could be segmented to further help understanding, I recommenced doing this by the 5 social computing objectives we’ve found at Forrester.

I’ve taken Chris’s exact list, but have segmented it into the five objectives. This way, you’re not randomly choosing tactics without first having a goal in mind. Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator.

10. Build sentiment measurements, and listen to the larger web for how people are talking about your customer.11. Learn which bloggers might care about your customer. Learn how to measure their influence.14. Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed.21. Collect case studies of social media success. Tag them “socialmediacasestudy” in del.icio.us.25. Search Summize.com for as much data as you can find in Twitter on your product, your competitors, your space.32. Make WebsiteGrader.com your first stop for understanding the technical quality of a website.33. Make Compete.com your next stop for understanding a site’s traffic. Then, mash it against competitors’ sites.34. Learn how not to ask for 40 pieces of demographic data when giving something away for free. Instead, collect little bits over time. Gently.38. Track your inbound links and when they come from blogs, be sure to comment on a few posts and build a relationship with the blogger.39. Find a bunch of bloggers and podcasters whose work you admire, and ask them for opinions on your social media projects. See if you can give them a free sneak peek at something, or some other “you’re special” reward for their time and effort (if it’s material, ask them to disclose it).

2) Talking: Engaging in a two way discussion to get your message out (and get messages in)

2. Build blogs and teach conversational marketing and business relationship building techniques.5. Create informational podcasts about a product’s overall space, not just the product.8. Check out Twitter as a way to show a company’s personality. (Don’t fabricate this).9. Couple your email newsletter content with additional website content on a blog for improved commenting.13. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw.19. Experiment with the value of live video like uStream.tv and Mogulus, or Qik on a cell phone.23. Explore distribution. Can you reach more potential buyers/users/customers on social networks.24. Don’t forget early social sites like Yahoogroups and Craigslist. They still work remarkably well.26. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed.28. Turn your blog into a mobile blog site with Mofuse. Free.30. Ensure you offer the basics on your site, like an email alternative to an RSS subscription. In fact, the more ways you can spread and distribute your content, the better.40. Learn all you can about how NOT to pitch bloggers. Excellent resource: Susan Getgood.41. Try out shooting video interviews and video press releases and other bits of video to ... Lire la suite de l'article