Mobile Commerce Stats | Mobile Industry Stats | UK Stats25% of smartphone owners say they have purchased something on their mobile devices in the past week, while 60% have purchased online and 87% in physical stores. (Source: Wave Collapse, 2012)
54% of people who use their smartphones in the store are looking up other local stores’ pricing, while 53% are looking for online pricing. (Source: Wave Collapse, 2012)
93% of people who use apps in stores have bought something at a physical location in the last week, compared to 84% of non-users of shopping apps who have made a retail purchase. (Source: Wave Collapse, 2012)
44% of advanced device owners are looking for coupon opportunities on the devices and 17% have already purchased a product via mobile platforms (Source: GfK,2012)
50% of smartphone shoppers use a GPS/mapping app to find a retail location; 44% access the site of a retailer where they typically shop; 34% downloaded a retailer’s app; and an equal number (24%) search for a coupon to use at checkout or use a barcode-scanning app to comparison shop (Source: Nielsen, 2012)
Nearly 116 million Americans will use a smartphone at least monthly by the end of this year, up from 93.1 million in 2011. By 2013, they will represent over half of all mobile phone users, and by 2016, nearly three in five consumers will have a smartphone (Source: eMarketer, 2012)
64% of affluent app users say they view brands with mobile apps more favorably (Source: Luxury Institute, 2012)
19% of the world’s 6 billion mobile users are already using location based services, with 62% aspiring to do so in the future (Source:TNS Mobile Life Study 2012)
85 percent of merchants say mobile commerce is a focus in 2012, up from 68 percent in 2011 (Source: the etailing group, 2012)
19 percent of merchants say they will invest $100,000 or more in mobile in 2012 compared with eight percent in 2011 (Source: the e-tailing group, 2012)
Mobile search will generate 27.8 billion more queries than desktop search by 2016 (Source: BIA/Kelsey report, 2012)
eMarketer estimates that there will be 115.8 million smartphone users in the US by the end of 2012, with that number growing to 176.3 million by 2015 (Source: eMarketer, 2012)
47% of smartphone owners rely on smartphones to find out more information about a product and 36% use their phones to read product reviews on retail websites (Source: Leo J. Shapiro and Associates, 2012)
66% of US smartphone owners use their phone to aid in shopping (Source: Leo J. Shapiro and Associates, 2012)
47% of consumers confirm they use their smartphone to search for local information, such as information about a local store they want to visit. 46% of consumers look up prices on a store’s mobile site, and 42% check inventory prior to shopping in the store (Source: Local and the e-tailing group, 2012)
Nearly two of three shoppers use at least one device to research and purchase while shopping, and 28% use two devices at a time. More than one in three shoppers made at least one ...
Lire la suite de l'article
